·  It helps you consolidate exactly "who" you are and "what" your business does.
  ·  It acts as an order form, providing identity, contact and sales information.
  ·  It provides your company with a cheap medium for distributing company information (the information      collected from brochures can easily be adapted to a variety of other media including display ads, news      releases, and web brochures).

In addition to summarizing your business, the development of a proper brochure helps you conceptualize the benefits of your product or service related to its features.