After the business card and business stationery, the company brochure is the most important piece of printed promotional literature you can develop. Developing a brochure is important for a number of reasons:
It
helps you consolidate exactly "who" you are and "what"
your business does.
It acts as an order form, providing identity, contact and sales information.
It provides your company with a cheap medium for distributing
company information (the information ;collected from brochures
can easily be adapted to a variety of other media including
display ads, news releases, and web brochures).
In addition to summarizing your business, the development of a proper
brochure helps you conceptualize the benefits of your product or service
related to its features.
